Informed Sport is a global testing and supplement certification programme which provides assurance to athletes that products carrying the Informed Sport mark have been tested for prohibited substances and manufactured to high-quality standards.
Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.
The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.
Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.
GO Energy Powder is a highly effective and easily digestible carbohydrate supplement that provides a quick supply of energy. This versatile produc...
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Introducing the Protein20 Vegan Bar, a high-protein snack designed specifically for athletes seeking a plant-based alternative that doesn't compro...
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Introducing OTE's Super Carbs Performance Energy Drink, the ultimate carbohydrate boost for athletes and fitness enthusiasts. Designed to provide ...
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Revvies Energy Strips are a fast, more convenient and sugar-free boost that can be taken anywhere and anytime. Ideal for active people who need tha...
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Introducing the Drink Mix Pack from Maurten, created by XMiles, specifically tailored to meet the needs of athletes across the spectrum. This asso...
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An Endurolytes Fizz tablet is equivalent to approximately two Endurolytes capsules, with each tablet scribed across the middle. This allows you to ...
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Introducing Healthspan Elite Energy Gel, a meticulously developed product in collaboration with British Cycling that revolutionizes the way you fu...
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Introducing KMC PRO MIX: Protein Packed Recovery Powder, the ultimate post-workout drink mix designed to optimize your recovery and help you achie...
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Introducing the revolutionary C30+ Energy Gel, the pinnacle of caffeinated energy gels designed to fuel your performance and elevate your enduranc...
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Introducing KMC ISO MIX: Isotonic Hydration Powder Sachet - the ultimate intelligent hydration and energy drink system designed to fuel your body,...
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Delivering a high strength dose of vitamin C (1000 mg), with vitamin D3 (1000 IU) and zinc, ULTRA IMMUNE C provides direct and immediate support to...
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Our C30 Fuel Bar are formulated for athletes in motion. Formulated using a 2:1 glucose-to-fructose carbohydrate blend, our C30 Fuel Bars deliver 3...
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Introducing the C30 Sports Drink Mix, a game-changing beverage that redefines what a sports drink should be. Designed with optimal performance in ...
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PR Lotion is designed to maximize your training and recovery by unlocking bicarb, a natural electrolyte that improves muscle function and helps you...
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Carrying enough fuel for big efforts used to be tricky. Not anymore. Get 300g of carb from one bottle or flask. We re-engineered our popular gel t...
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Introducing the Marathon Pack from Precision Fuel and Hydration, created by XMiles. What's inside? Get the Marathon Pack from Precision Fuel and ...
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The Precision Fuel & Hydration Triathlon Pack has been created by us to help you fuel your next Full Distance Triathlon. Fueling with the Tria...
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Maurten Solid is a two-piece, oat- and rice-based chewable fuel — 1 pack, 2 mini-bars. 40 grams of carbohydrates split into equal 20-gram servings...
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There are no right or wrong answers when choosing the fueling formats that work for you. Personal preference and practical considerations will pla...
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Introducing OTE Super Greens, the natural lime-flavoured dietary supplement that provides a rich source of vitamins, minerals, antioxidants, and a...
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HEED Short Distance Energy Fuel is a sports drink that is designed to provide endurance athletes with the hydration, electrolytes, and energy they...
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Introducing the Maurten Gel & Drink Pack, created by XMiles, introducing the Maurten's range of energy drink mixes and gels. This assortment o...
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Recoverite is a post-workout recovery drink that provides your body with the nutrients it needs to repair and rebuild muscle tissue, replenish gly...
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The Fuel Trial Pack, the best way to try a variety of PF&H's top fueling products. Embark on a journey of optimal performance with the PF&...
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