Gear & Tech

Pelotan SPF 30 Spray is a high-performance sunscreen designed specifically for athletes who demand reliable sun protection without compromising th...

Protect hard-to-reach places with a silky smooth and moisture rich anti chafing barrier that resists the rubbing that causes chafing, blisters and ...

Our branded 170ml Soft Flask is hard wearing and non-leaking with an ergonomic non-drip twist valve for drinking. Its compact size also fits easily...

Essential Oils of Calendula, Peppermint, Teatree and Eucalpytus blended in a gentle aqueous base, made using the Glacier fresh waters from the Casc...

Our Sun Gel SPF 30 redefines what sunscreen can be. With a unique lightweight, non-greasy formula, it offers maximum protection without the typica...

RockTape Rock Rub is a premium massage wax designed to enhance soft tissue therapies, making it ideal for professionals and individuals who focus ...

The Foot Massage Ball is a powerful tool for relieving minor foot aches and pains often experienced by athletes and anyone on their feet throughou...

Save 30% on goodr Ending 2nd December at Midnight Step into Carl's Inner Circle with our latest eyewear innovation - CIRCLE Gs. These sty...

Description About Ultimate Direction Body Bottle™ 150 The Body Bottle™ 150 holds 5 servings of your favourite energy gel Ultimate Directions u...

Cyclists Chamois Balm by Leaping Fish is a specially formulated solution crafted for cyclists facing the challenges of long-distance rides, intens...

Soft flask, compressible bottle 46mm large opening to facilitate filling High flow silicone bit valve Circular bottom without angles : more resis...

Introducing the PX 3.1L, the epitome of minimalist and non-compressive carrying solutions. At a feather-light 160g, this innovative gear redefines...

Ultra lightweight with dedicated phone, bottle, and key storage, the Race Belt works great as a standalone piece or can be paired with a vest to al...

Experience the ultimate in skin hydration and sun protection with the Daily Protection Moisturiser SPF 30. Formulated with a powerful SPF 30 and a...

THE WORLD'S FIRST HANDHELD FOR RUNNERS STILL WORKS AND LOOKS GREAT Ultimate Direction keeps your hydration in check with the Fastdraw 500. The Fas...

The Ultimate Direction Body Bottle is a quick, easy, and lightweight way to carry your fluids. Offering 500ml of hydration in a durable TPU materia...

Ultimate Direction have updated the ever popular 500ml soft flask which features a push-pull locking on/off valve where the 11cm drinking straw att...

The perfect running belt for those looking for a lightweight, low-profile option that still provides plenty of storage. With two soft flasks, a rea...

Save 30% on Bearhug Ending on 2nd December at Midnight The comfort of the support around the knee joint is provided by the round structure...

Soft flask, compressible bottle for your gels! Holds 5 to 6 energy gels! The super practical and ecological solution to manage your energy intake ...

BELT NOT INCLUDED. THIS PRODUCT ADDS EXTRA STORAGE TO YOUR OWN BELT. The Ultimate Direction Adventure Pocket is the perfect way to add extra storag...

The Power Resistance Loop bands are a versatile and portable solution for all levels of fitness training. Crafted from durable latex rubber, these...

Save 20% on CORE Sensor; Only £220.80 Add product to your cart, and discount is automatically applied. The CORE Sensor introduces a revo...

The Ultimate Direction Utility Belt is the perfect running belt for carrying all of your essentials without any bounce. It is made of a durable, li...