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No Slip. No Bounce. All Polarised. All Fun.

Stephen Lease was an avid runner equipped with all the running gear he could get his hands on, when he seemed to realise that runners weren’t wearing overpriced high-performance running glasses but just cheap pairs from discount stores. He saw the opportunity for stylish, fun, functional, affordable shades in the running community and launched Goodr.

Goodr was launched in March 2015 with a Kickstarter campaign, shipping badass sunnies from an apartment along with his high school friends and co-founders Ben Abell and Keri Blunt. For the first two years of Goodr, the trio worked full-time jobs whilst growing the brand to the success it is today.

Expanding to over 1,500 stores in 30 different countries, as well as collaborating with major brands such as Warner Bros, The Rolling Stones, and Dunkin’ Donuts, Goodr has become an overnight success. Their high quality sunnies have won several awards including:

  • Runner’s World Gear of the Year (twice!)
  • PGA Buyer’s Choice
  • Men’s Health Best Buy

And in CEO (Chief Executive Octopus) Stephen Lease’s words “We sell fun, not eyewear

VOOM Nutrition delivers highly effective products based on scientific research, without compromising on taste or stomach comfort. The flagship ‘Pocket Rocket’ range of bars offers twice the energy of a gel without the sticky mess or stomach upset, and has powered scores of PB’s, race wins and even a Dragon’s Back Race Winner.

Drawing on core expertise from 20 years working in nutrition product development, the key areas of palatability, portion control, energy delivery, stomach comfort and handiness were considered. VOOM Pocket Rocket energy bars deliver on every level - launched in summer 2019 the feedback has been extremely positive!

The solid-form bars come in four chunks and have a melt in the mouth texture making them easy-to-use and super-fast acting.



The VOOM range is extremely versatile with appropriate products whether you’re a recreational cyclist, a day hiker, an elite triathlete or Team GB Hockey player or anyone inbetween!

The VOOM range has you covered from pre workout products, hydration drinks and protein recovery products make sure you enjoy getting the most from your training, racing, or adventures! VOOM always prioritises stomach comfort and palatability - what’s the point in taking on the best energy product if it’s an ordeal to eat, or it ruins your day with stomach upset?

VOOM believe athletes of all levels should be able to enjoy taking on energy with great-tasting products that deliver on every level.


Voom Beta Blast Pocket RocketBETA BLAST

Orange flavour. Perfect pre-workout bar with rapid energy delivery, fatigue resistance (caffeine and taurine) and stimulation. It has 2g of beta alanine which is perfect for high intensity sessions. Can also be used before a tough section of a route such as, a big climb.

Voom Caffeine Kick Pocket RocketCAFFEINE KICK

Berry flavoured. The perfect bar to get you home or to the finish line when fatigue sets in. As well as fast-acting energy it contains 175mg of caffeine and 100mg of taurine to combat fatigue, give a mental and physical lift and boost alertness.

Voom Electro Energy Pocket RocketELECTRO ENERGY

Lemon & lime flavour. Caffeine free, fast acting energy plus 100mg of electrolytes (balanced in the ratios you lose them in sweat) to maintain hydration and fight cramp. We recommend one piece every 10-15mins - the ‘go-to’ bar for many VOOM lovers.