ABOUT TRAIL BUTTER
No Slip. No Bounce. All Polarised. All Fun.
Stephen Lease was an avid runner equipped with all the running gear he could get his hands on, when he seemed to realise that runners weren’t wearing overpriced high-performance running glasses but just cheap pairs from discount stores. He saw the opportunity for stylish, fun, functional, affordable shades in the running community and launched Goodr.
Goodr was launched in March 2015 with a Kickstarter campaign, shipping badass sunnies from an apartment along with his high school friends and co-founders Ben Abell and Keri Blunt. For the first two years of Goodr, the trio worked full-time jobs whilst growing the brand to the success it is today.
Expanding to over 1,500 stores in 30 different countries, as well as collaborating with major brands such as Warner Bros, The Rolling Stones, and Dunkin’ Donuts, Goodr has become an overnight success. Their high quality sunnies have won several awards including:
- Runner’s World Gear of the Year (twice!)
- PGA Buyer’s Choice
- Men’s Health Best Buy
And in CEO (Chief Executive Octopus) Stephen Lease’s words “We sell fun, not eyewear”
We’ve set out to create delicious, all-natural energy food alternatives that provide balanced, slow-burning energy in a convenient portable package, all while using only unprocessed, whole-food ingredients. Since day one, we’ve operated under the mantra, “BE TRAIL READY.”
Inspired by an 8900-mile global bike and boat ride from Germany to California. Jeff decided to combine his nut butters, honey, and dried fruits into one convenient jar in his handlebar bag. The rest is history!
THE TRAIL BUTTER STORY
The Boggess brothers are lifetime adventurers and credit their parents for teaching them how to craft delicious meals and snacks with real foods to fuel their wanderlust. This is why Jeff packed natural nut butters, mixed nuts, honey and dried fruits when he decided to embark on his epic 8,900 mile bike tour from Germany to California, by way of Europe, Northern Africa and the United States.
What about that body of water in between called the Atlantic, you ask?
Well, keeping with the 'on the surface' approach of the trip, Jeff sailed the Atlantic as crew on a 46' catch, going from the Canary Islands to Martinique in the Caribbean, over 26 days. Along the way, he found that these energising snacks were packaged in heavy jars or inconvenient containers that took up precious space in his small bike panniers.
So, somewhere in Arkansas, it dawned on Jeff that he could save space and create an even tastier snack if he combined everything into one container. The resulting flavour explosion and energy bump took Jeff by surprise. This was too good not to share! It just needed a proper name…
In an aha moment, after getting hooked himself, Jeff's brother Brad blurted out "Trail Butter?!"
With brothers united and a few flavours to offer, the Boggess brothers set up shop in Portland, OR and began selling their nut butter blends by bike at local farmer's markets. Little by little, Trail Butter became known by athletes and food lovers alike for its all-natural goodness, going from the bike to the shelves of places like Whole Foods Market.
TRAIL BUTTER PRODUCT
Call it a blended trail mix or a spreadable bar, one thing is certain…This calorie-dense, high fat, high protein, real-food energy nut butter fuels the long haul. Perfectly goes with fruit, crackers, bread or just to be enjoyed on it's on, but one thing is certain, that'll it will fuel all your long runs to perfection!
Trail Butter Almond Butter Granola was created by Ma Boggs, mom to TB founders Jeff & Brad, and became such a hit at HQ, we decided to offer it to you too! This delicious take on a classic treat delivers a boost of plant protein that will keep you going for the long haul, on and off the trail. Enjoy a pack for breakfast or as a wholesome snack on-the-go!