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Supernatural Fuel

ABOUT SUPERNATURAL FUEL

No Slip. No Bounce. All Polarised. All Fun.

Stephen Lease was an avid runner equipped with all the running gear he could get his hands on, when he seemed to realise that runners weren’t wearing overpriced high-performance running glasses but just cheap pairs from discount stores. He saw the opportunity for stylish, fun, functional, affordable shades in the running community and launched Goodr.

Goodr was launched in March 2015 with a Kickstarter campaign, shipping badass sunnies from an apartment along with his high school friends and co-founders Ben Abell and Keri Blunt. For the first two years of Goodr, the trio worked full-time jobs whilst growing the brand to the success it is today.

Expanding to over 1,500 stores in 30 different countries, as well as collaborating with major brands such as Warner Bros, The Rolling Stones, and Dunkin’ Donuts, Goodr has become an overnight success. Their high quality sunnies have won several awards including:

  • Runner’s World Gear of the Year (twice!)
  • PGA Buyer’s Choice
  • Men’s Health Best Buy

And in CEO (Chief Executive Octopus) Stephen Lease’s words “We sell fun, not eyewear

Supernatural Fuel energy pouches are whole food blends of fruits, seeds and grains. Made from high quality, organic, plant ingredients, that provide a combination of carbohydrates, protein and fats, this great tasting endurance food will provide you sustained energy during your most challenging endurance events.

Their range of energy pouches offer the ultimate endurance food. They use only the best organic plant ingredients to provide an easily digestible and sustained energy release performance nutrition. Great on taste, easy on the stomach with a variety of flavours to suit different tastes.

Supernatural Fuel

WHAT'S INSIDE?

Their products are simple.

They've chosen ingredients that are super foods for sustained energy and you’ll find no more than 7 natural plant ingredients in any of our products.

You’ll know exact what’s in every one of them – there are no additives, preservatives, flavours or colours. They take no more than 7 natural plant ingredients, they blend them, they fill them into a pouch, they sterilise the pouch with hot steam and pressure to kill any bacteria and give it a long shelf life and that’s it.

It’s fresh, clean and simple.

Endurance food and performance nutrition at its best – naturally!

Supernatural Fuel or Energy Gel
John kelly barkley marathon

John Kelly - Supernatural Fuel Ambassador & 2017 Barkley Marathon Finisher

Photo Credit: David Miller

SUPERNATURAL FUEL POUCHES

Supernatural Fuel

Supernatural Fuel energy pouches are whole food blends of fruits, seeds and grains that provide a combination of carbohydrates, protein and fats for sustained energy release.

This is THE performance nutrition. Whilst it’s targeted at endurance sports competitors, anyone can eat it, it’s just blended natural food!

Take a look below at the range of ingredients you will find in a Supernatural Fuel pouch...

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Supernatural Fuel

APPLE JUICE

Good source of phytonutrients and vitamin C

Supernatural Fuel

FLAXSEEDS

High calorie, high in polyunsaturated fat, protein and Omega-3 essential fatty acids

Supernatural Fuel

HONEY

High energy natural sugar that is packed full of antioxidants

Supernatural Fuel

MAPLE SYRUP

Natural sugar that is high in antioxidants and contains many nutrients 

Supernatural Fuel

OATS

Low glycemic food (for sustained energy release) that is a great source of carbohydrate, fibre and protein

Supernatural Fuel

QUINOA

High in protein and fibre, excellent source of B vitamins, copper, iron and magnesium, contains all nine essential amino acids

Supernatural Fuel

RAW COCOA

High in fibre, iron, magnesium, calcium, copper, manganese and antioxidants

Supernatural Fuel

SESAME SEEDS

High in polyunsaturated and monounsaturated fats, and contains protein

Supernatural Fuel

STRAWBERRIES

Excellent source of fibre, vitamins C and K, fibre, folic acid, manganese and potassium

Supernatural Fuel

SULTANAS

Rich in carbohydrates, antioxidants and contain iron, potassium, magnesium and calcium

Supernatural Fuel

SUNFLOWER SEEDS

High in polyunsaturated fat and a good source of protein, phosphorus, magnesium, iron, calcium, potassium, protein and vitamin E

Supernatural Fuel

AVOCADO

High in healthy monounsaturated fat, fibre, vitamins C and K, folate and potassium

Supernatural Fuel

BANANA

Excellent endurance food that is a source of carbohydrate, fibre, potassium and other electrolytes

Supernatural Fuel

BLUEBERRIES

Great source of fibre, potassium, folate, vitamin C, vitamin B6 and phytonutrient / antioxidant content

Supernatural Fuel

COCONUT WATER

Rich source of electrolytes (sodium, potassium, magnesium, manganese and calcium)

Supernatural Fuel

COCONUT MILK

Rich in carbohydrates, antioxidants and contain iron, potassium, magnesium and calcium

Supernatural Fuel

DATES

One of the original endurance foods that is a very high carbohydrate source, high in fibre, rich in potassium, magnesium, manganese and copper and high in antioxidants

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