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Supernatural Fuel


No Slip. No Bounce. All Polarised. All Fun.

Stephen Lease was an avid runner equipped with all the running gear he could get his hands on, when he seemed to realise that runners weren’t wearing overpriced high-performance running glasses but just cheap pairs from discount stores. He saw the opportunity for stylish, fun, functional, affordable shades in the running community and launched Goodr.

Goodr was launched in March 2015 with a Kickstarter campaign, shipping badass sunnies from an apartment along with his high school friends and co-founders Ben Abell and Keri Blunt. For the first two years of Goodr, the trio worked full-time jobs whilst growing the brand to the success it is today.

Expanding to over 1,500 stores in 30 different countries, as well as collaborating with major brands such as Warner Bros, The Rolling Stones, and Dunkin’ Donuts, Goodr has become an overnight success. Their high quality sunnies have won several awards including:

  • Runner’s World Gear of the Year (twice!)
  • PGA Buyer’s Choice
  • Men’s Health Best Buy

And in CEO (Chief Executive Octopus) Stephen Lease’s words “We sell fun, not eyewear

Supernatural Fuel energy pouches are whole food blends of fruits, seeds and grains. Made from high quality, organic, plant ingredients, that provide a combination of carbohydrates, protein and fats, this great tasting endurance food will provide you sustained energy during your most challenging endurance events.

Their range of energy pouches offer the ultimate endurance food. They use only the best organic plant ingredients to provide an easily digestible and sustained energy release performance nutrition. Great on taste, easy on the stomach with a variety of flavours to suit different tastes.

Supernatural Fuel


Their products are simple.

They've chosen ingredients that are super foods for sustained energy and you’ll find no more than 7 natural plant ingredients in any of our products.

You’ll know exact what’s in every one of them – there are no additives, preservatives, flavours or colours. They take no more than 7 natural plant ingredients, they blend them, they fill them into a pouch, they sterilise the pouch with hot steam and pressure to kill any bacteria and give it a long shelf life and that’s it.

It’s fresh, clean and simple.

Endurance food and performance nutrition at its best – naturally!

Supernatural Fuel or Energy Gel
John kelly barkley marathon

John Kelly - Supernatural Fuel Ambassador & 2017 Barkley Marathon Finisher

Photo Credit: David Miller


Supernatural Fuel

Supernatural Fuel energy pouches are whole food blends of fruits, seeds and grains that provide a combination of carbohydrates, protein and fats for sustained energy release.

This is THE performance nutrition. Whilst it’s targeted at endurance sports competitors, anyone can eat it, it’s just blended natural food!

Take a look below at the range of ingredients you will find in a Supernatural Fuel pouch...

Supernatural Fuel


Good source of phytonutrients and vitamin C

Supernatural Fuel


High calorie, high in polyunsaturated fat, protein and Omega-3 essential fatty acids

Supernatural Fuel


High energy natural sugar that is packed full of antioxidants

Supernatural Fuel


Natural sugar that is high in antioxidants and contains many nutrients 

Supernatural Fuel


Low glycemic food (for sustained energy release) that is a great source of carbohydrate, fibre and protein

Supernatural Fuel


High in protein and fibre, excellent source of B vitamins, copper, iron and magnesium, contains all nine essential amino acids

Supernatural Fuel


High in fibre, iron, magnesium, calcium, copper, manganese and antioxidants

Supernatural Fuel


High in polyunsaturated and monounsaturated fats, and contains protein

Supernatural Fuel


Excellent source of fibre, vitamins C and K, fibre, folic acid, manganese and potassium

Supernatural Fuel


Rich in carbohydrates, antioxidants and contain iron, potassium, magnesium and calcium

Supernatural Fuel


High in polyunsaturated fat and a good source of protein, phosphorus, magnesium, iron, calcium, potassium, protein and vitamin E

Supernatural Fuel


High in healthy monounsaturated fat, fibre, vitamins C and K, folate and potassium

Supernatural Fuel


Excellent endurance food that is a source of carbohydrate, fibre, potassium and other electrolytes

Supernatural Fuel


Great source of fibre, potassium, folate, vitamin C, vitamin B6 and phytonutrient / antioxidant content

Supernatural Fuel


Rich source of electrolytes (sodium, potassium, magnesium, manganese and calcium)

Supernatural Fuel


Rich in carbohydrates, antioxidants and contain iron, potassium, magnesium and calcium

Supernatural Fuel


One of the original endurance foods that is a very high carbohydrate source, high in fibre, rich in potassium, magnesium, manganese and copper and high in antioxidants