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No Slip. No Bounce. All Polarised. All Fun.

Stephen Lease was an avid runner equipped with all the running gear he could get his hands on, when he seemed to realise that runners weren’t wearing overpriced high-performance running glasses but just cheap pairs from discount stores. He saw the opportunity for stylish, fun, functional, affordable shades in the running community and launched Goodr.

Goodr was launched in March 2015 with a Kickstarter campaign, shipping badass sunnies from an apartment along with his high school friends and co-founders Ben Abell and Keri Blunt. For the first two years of Goodr, the trio worked full-time jobs whilst growing the brand to the success it is today.

Expanding to over 1,500 stores in 30 different countries, as well as collaborating with major brands such as Warner Bros, The Rolling Stones, and Dunkin’ Donuts, Goodr has become an overnight success. Their high quality sunnies have won several awards including:

  • Runner’s World Gear of the Year (twice!)
  • PGA Buyer’s Choice
  • Men’s Health Best Buy

And in CEO (Chief Executive Octopus) Stephen Lease’s words “We sell fun, not eyewear

This is natural nutrition for those who are conscious of the products they consume while also considering the environmental impact of what they purchase. No preservatives, nothing artificial, just plant-powered sports nutrition.

Doing right for the environment is an endurance challenge we can’t afford to lose pace on. That’s why Rawvelo have created a range of plant-based sports nutrition that helps to sustain the planet as well as your performance. Because pushing your limits in the sport you love shouldn’t cost the Earth.


100% ORGANIC, 100% VEGAN.

Organic farming helps to eliminate the use of toxic pesticides and prevents pollutants leaching into soil and water systems. It’s the key to creating a healthy and sustainable food system. For you, for farmers, for neighbouring communities. For everyone.This approach helps to combat climate change too. Organic farming is less energy intensive than conventional agriculture, storing more carbon in the soil and cutting atmospheric emissions. So when you nourish yourself with Rawvelo, feel free to indulge in a post-exercise glow that burns a little brighter.



AMP Human

Organic Energy Bars

Organic and vegan-friendly bars are low on the glycemic index. That means they provide sustained energy release during exercise – instead of the dreaded spike and crash. 


Organic Energy Gels

Rawvelo gels are clean, organic and natural, made from a delicate balance of fruit juices, coconut sugar and natural brown rice syrup. No preservatives. No artificial colours. No synthetic flavouring.