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Protein Rebel


No Slip. No Bounce. All Polarised. All Fun.

Stephen Lease was an avid runner equipped with all the running gear he could get his hands on, when he seemed to realise that runners weren’t wearing overpriced high-performance running glasses but just cheap pairs from discount stores. He saw the opportunity for stylish, fun, functional, affordable shades in the running community and launched Goodr.

Goodr was launched in March 2015 with a Kickstarter campaign, shipping badass sunnies from an apartment along with his high school friends and co-founders Ben Abell and Keri Blunt. For the first two years of Goodr, the trio worked full-time jobs whilst growing the brand to the success it is today.

Expanding to over 1,500 stores in 30 different countries, as well as collaborating with major brands such as Warner Bros, The Rolling Stones, and Dunkin’ Donuts, Goodr has become an overnight success. Their high quality sunnies have won several awards including:

  • Runner’s World Gear of the Year (twice!)
  • PGA Buyer’s Choice
  • Men’s Health Best Buy

And in CEO (Chief Executive Octopus) Stephen Lease’s words “We sell fun, not eyewear

Protein Rebel started in Africa where the founder Tim worked in a National Park in Zambia. There he learned how to catch termites to fry them up with some salt and pepper for a late-night snack. After finding most protein shakes left him feeling ill due to artificial ingredients and whey, Tim set out to make his own natural and sustainable protein powder.

After 18 months of development, 97 formulations, 3 different insect species and 2 cricket farms, Rebel Protein finally found the right formula for them. Protein Rebel’s main source of protein is Crickets, a superfood that are higher in protein than beef, chicken and pork and have a low impact on the environment. Their formula uses minimal all-natural ingredients sourced right from the UK, with no nasty chemicals or additives, and packaged in easy-to-recycle packaging.

Protein Rebel have even won several awards for their revolutionary protein powders including:

  • European Specialist Sports Nutrition Award for Most Sustainable Protein Powder
  • The UK’s toughest health food award - The Nourish Award in the high protein category
  • Men’s Fitness Magazine for the Recommended Protein Powder

Protein Rebel is the natural sports nutrition brand focused on easy-to-digest products for the endurance athlete. So, unlike the big brands that are happy to use bulk fillers and highly processed industrial ingredients, we don’t believe that sports nutrition should turn your stomach into a chemical factory. We believe in natural, calming ingredients.

Our high-quality formulations are nutritionally balanced to help you to run faster, lift more, swim further and cycle longer. Our vegan and cricket-based protein powders have won numerous awards since our launch in 2020, including:

  • European Specialist Sports Nutrition Award for Most Sustainable Protein Powder
  • The UK’s toughest health food award - The Nourish Award in the high protein category
  • Food Matters Live – Fitness and Sports Nutrition Product of the Year
  • Men’s Fitness Magazine for the Recommended Protein Powder


Have you ever suffered from digestion issues during an endurance event? You are not alone. Research shows that 27% of marathoners and 70% of ultra-runners report issues with digestion. It’s one of the key reasons why endurance athletes don’t think protein powders are for them. They’ve caused stomach issues in the past and so have simply stopped using them.

The reasons for these gastro-intestinal (GI) issues is that most protein powders are made from whey, which is notoriously hard to digest. Plus, many powders include chemical ingredients. Not such a problem if you’re at the gym with a toilet nearby, but if you’re on a long run, then it can be a disaster.

That’s why we are doing things differently.Each of our protein formulations has all the essential amino acids to help you to recover faster and build strength. There is at least 20g of protein per serving, which will promote muscle repair, make you stronger and help you recover faster while lowering your risk of injury – any less per serving has been shown to be ineffective at repairing muscle fibres. Our natural ingredients are easy-to-digest to help you perform at your best without compromise.

Specially formulated for athletes.

We use a combination of plant proteins to deliver a complete protein profile with all the essential amino acids your body cannot produce. This is important as most nutrition experts agree that it is very difficult get a complete protein – one that contains all the right amino acids – from just one type of plant.

We also use new types of proteins that are easy-to-digest and with a low impact on the environment. This includes our Reload protein which contains cricket powder - mixing easily into liquids, it makes a quick shake or can be sprinkled onto food for a protein boost. We’re working with universities to prove the effectiveness of cricket protein and initial research suggests that cricket protein is 50% easier to digest than whey.We don’t use added sugar, artificial sweeteners, GMO, gluten, soy, gums, or fillers. We focus on nutritious and gentle ingredients to support your whole training regime - endurance exercise, strength training and rest periods.


Whey and Soy farmlands are often created after a process of deforestation and the destruction of natural wildlife habitats. This is due to large areas of land being needed for the soy to be grown or for cows to graze. More than 80,00 football pitches of rainforest are cleared each day to make room for cow pastures or soybean fields.

Soy is typically fed to Cows, whose milk is used to create Whey. Cows have a huge negative impact on the planet due to them releasing methane into the atmosphere, contributing to global warming. Animals including cows, are also notorious for contracting diseases, so are fed antibiotics to prevent said illnesses, however you are at risk of absorbing these diseases and antibiotics when consuming traditional animal protein.

Protein Rebel’s Cricket Protein may sound strange at first however, its benefits are undeniable:

Higher in Protein than beef, chicken and pork

Sustainably farmed in the UK

Easy on the stomach

Contains a natural prebiotic

Low environmental impact

Being outside most of the time, endurance athletes are all too aware of the negative changes in the environment. We want to be part of the solution and not the problem, and so our products all use sustainable ingredients – no whey Jose! By swapping from a standard tub of whey protein to a tub of Reload plant and cricket protein, you save 44kg of CO2. This is because crickets use considerably less land, water and feed than cows and emit only the fraction of greenhouse gases.All our tubs are recyclable and contain X% post-consumer material and because we use vegan ink, the labels can be recycled too. And where possible, we avoid single use plastics. Plus, for every tub purchased, you save 1m2 of threatened habitat through our partnership with World Land Trust.


Protein Rebel ReplaceREPLACE

REPLACE is a vegan weight management fuel ideal for post-training or on rest days. Each serving contains only 132 calories, and is filled with protein, fibre and no added sugar to fill you up and provide the nutrients that you need. REPLACE features Vitamin B12 and Riboflavin which are hard to find in vegan diets as they tend to be found in animal derived products and work by converting carbohydrates into energy for the body to use. Vitamin B12 can also help reduce fatigue and improve muscular endurance, while Zinc maintains a healthy immune system along with supporting the growth and repair of muscle tissues.

Protein Rebel RecoverRECOVER

RECOVER is a plant-based endurance fuel filled with a combination of pea and rice protein along with carbohydrates and amino acids to reduce muscle soreness, rebuild muscle fibres and stimulate muscle synthesis. RECOVER’s high carbs and high protein formula is ideal for both before or after exercise, and can promote faster recovery time. Muscle synthesis encourages the body to produce more protein to encourage a faster recovery process. They use no added sugar, natural flavouring in their delicious Dark Chocolate and Banana flavours. 

Protein Rebel ReloaddRELOAD

RELOAD is Protein Fuel’s award-winning strength training fuel made with Pea and Cricket Protein. Using crickets farmed in the UK to high ethical and hygienic standards that are feed only on organic feed which is free from soy and gluten. Their amazing superfood qualities which are high in Iron, Calcium and Trace Vitamins and Minerals, makes them the perfect protein fuel for any athlete who wants to avoid the dreaded bloating and GI distress you get with Whey or Soy Protein. Along with Protein, RELOAD contains BCAAs, Vitamin B12 and Iron to reduce fatigue, increase oxygen to muscles, strength muscles and improve overall muscular endurance.

Browse the Protein Rebel collection, and start your recovery journey today.