OTE

ABOUT OTE 

No Slip. No Bounce. All Polarised. All Fun.

Stephen Lease was an avid runner equipped with all the running gear he could get his hands on, when he seemed to realise that runners weren’t wearing overpriced high-performance running glasses but just cheap pairs from discount stores. He saw the opportunity for stylish, fun, functional, affordable shades in the running community and launched Goodr.

Goodr was launched in March 2015 with a Kickstarter campaign, shipping badass sunnies from an apartment along with his high school friends and co-founders Ben Abell and Keri Blunt. For the first two years of Goodr, the trio worked full-time jobs whilst growing the brand to the success it is today.

Expanding to over 1,500 stores in 30 different countries, as well as collaborating with major brands such as Warner Bros, The Rolling Stones, and Dunkin’ Donuts, Goodr has become an overnight success. Their high quality sunnies have won several awards including:

  • Runner’s World Gear of the Year (twice!)
  • PGA Buyer’s Choice
  • Men’s Health Best Buy

And in CEO (Chief Executive Octopus) Stephen Lease’s words “We sell fun, not eyewear

OTE knows that Goodness In means Greatness Out.

OTE Sports multi award-winning collection of Gels, Bars, and Energy and Recovery Drinks are used by some of the World’s Top Athletes. OTE are the Official Nutrition Partner for British Triathlon, supplying triathletes across both Olympic and Paralympic teams, along with the Brownlee Brothers, Georgia Taylor-Brown, and NTT Pro Cycling. Their partnerships enable OTE to use their feedback to develop the highest quality products.

OTE’s range of naturally flavoured energy products and recovery drinks have been developed by experienced sports nutritionists and athletes to bring you the best tasting and functionally effective products out there. OTE Sports nutrition products are free from artificial sweeteners and colours, and have been developed to help you hydrate, fuel, perform or recover.

Their aim is to demystify sports nutrition and offer straightforward, scientifically backed nutrition advice for all athletes.

OTE knows that Goodness In means Greatness Out.

OTE Sports multi award-winning collection of Gels, Bars, and Energy and Recovery Drinks are used by some of the World’s Top Athletes. OTE are the Official Nutrition Partner for British Triathlon, supplying triathletes across both Olympic and Paralympic teams, along with the Brownlee Brothers, Georgia Taylor-Brown, and NTT Pro Cycling. Their partnerships enable OTE to use their feedback to develop the highest quality products.

OTE’s range of naturally flavoured energy products and recovery drinks have been developed by experienced sports nutritionists and athletes to bring you the best tasting and functionally effective products out there. OTE Sports nutrition products are free from artificial sweeteners and colours, and have been developed to help you hydrate, fuel, perform or recover. 

Their aim is to demystify sports nutrition and offer straightforward, scientifically backed nutrition advice for all athletes.

WHAT MAKES OTE DIFFERENT? 

OTE are the official nutritional partners to British Triathlon, providing them with their great tasting naturally-flavoured energy, hydration and recovery products at exclusive prices along with OTE’s nutrition advice and product recommendations. OTE and British Triathlon worked hand-in-hand to enhance the British Team’s training and performance in the run-up to the Tokyo 2021 Olympic and Paralympic Games.

OTE have also supported the UK Sport Lottery Funded World Class Performance Programme athletes by working closely with British Triathlon’s team of sports nutrition experts to create bespoke nutrition strategies for the team in preparation for the Olympic Games.

Every batch of selected OTE products are tested for banned substances under the Informed Sport programme. Products undergo rigorous testing using ISO 17025 accredited methods to provide the highest level of assurance for athletes. For further information about the testing process, please visit informed-sport.com

OTE PRODUCTS

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OTE Super CarbsDRINK

OTE Super Carbs Performance Energy Drink has been to developed to deliver up to 80g of carbohydrates per 500ml drink, more than 2x the amount of energy of a regular energy drink. Super Carbs is designed to be mixed with water like a regular energy drink, however once it hits the acidity of the stomach, it turns into a gel which allows more carbs to be delivered straight into the intestine where they are absorbed. Ideal for carb loading prior to endurance events, high intensity workouts and for athletes who need more carbohydrates per mouthful during time-pressured events such as in team sports. 

OTE GelsGELS

OTE Energy Gels feature 20g of carbohydrates made up of a mix of maltodextrin and fructose to provide a quick energy release during exercise. Whether you sip or gulp your gels, OTE offer a dual delivery system giving athletes the flexibility they desire. OTE’s Caffeine Energy Gels contain 100mg of caffeine from Guarana to provide a little bit of rocket fuel. The OTE Super Gel is packed with 40g of carbs in one 66g sachet in a delicious berry flavour, which uses multiple energy substrate to allow more carbs to be absorbed and delivered to the muscles. All OTE Gels are vegan, gluten-free and are naturally flavoured with real fruit concentrate. 

OTE BarsBARS

OTE’s Anytime Bars are a flapjack style gluten-free energy bar made with real fruit pieces and a no nut formula, ideal for an energy boost before or during exercise. With 35g of carbs per bar and a range of flavours including cherry, cocoa nibs and banana, along with 3 vegan flavours to keep every kind of athlete happy. OTE’s Duo Bars are a delicious gluten-free crispy rice bar, pre-cut into two with 20g of carbs and 3.5g of protein per bar. OTE’s Protein Bars are a multi-layered bar with 20g of whey and soy protein in each 63g bar, available in two flavours; Zesty Jaffa and Cookies and Cream, the ideal post-exercise recovery treat. 

Browse the OTE collection, and start your journey today.

FAQs