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ABOUT MUIR ENERGY

No Slip. No Bounce. All Polarised. All Fun.

Stephen Lease was an avid runner equipped with all the running gear he could get his hands on, when he seemed to realise that runners weren’t wearing overpriced high-performance running glasses but just cheap pairs from discount stores. He saw the opportunity for stylish, fun, functional, affordable shades in the running community and launched Goodr.

Goodr was launched in March 2015 with a Kickstarter campaign, shipping badass sunnies from an apartment along with his high school friends and co-founders Ben Abell and Keri Blunt. For the first two years of Goodr, the trio worked full-time jobs whilst growing the brand to the success it is today.

Expanding to over 1,500 stores in 30 different countries, as well as collaborating with major brands such as Warner Bros, The Rolling Stones, and Dunkin’ Donuts, Goodr has become an overnight success. Their high quality sunnies have won several awards including:

  • Runner’s World Gear of the Year (twice!)
  • PGA Buyer’s Choice
  • Men’s Health Best Buy

And in CEO (Chief Executive Octopus) Stephen Lease’s words “We sell fun, not eyewear

Long Term Health - for humans and for the planet™️

Muir take radical responsibility for our impact on people and the planet, and actively seek to support both. They strive to create energy that not just fuels but nourishes all bodies. In effect, they only source the highest quality organic, vegan, non-gmo ingredients, rich in vitamins, minerals, healthy fats, proteins, and phytonutrients.

OUR MISSION

MISSION
Their mission is to make the cleanest portable food products with the smallest impact, to bring good energy to all people, and to use business to serve Planet Earth.

VISION
Their vision is to build a sustainable, ethically and environmentally centred, company that nourishes people as they move across our planet. This is why Muir Energy are a Next Generation Nutrition™ company, committed to Long Term Health - for humans and for the planet™.

PROMISES

The first & only completely clean real food energy gel. They believe the best nutrition comes from real food. Simple as that.

4-6 real food ingredients. Muir use exclusively real food, mineral rich, ingredients, which are easy to metabolize and super easy on the stomach - no GI issues.

Vegan, organic, paleo, gluten free & non-GMO. Gram for gram, Muir Energy provides more nutrition - quality calories, healthy fats and proteins, vitamins and minerals - than any other product in our space.

MUIR ENERGY GELS

Voom Beta Blast Pocket RocketSLOW BURNING

Our Slow Burning products are made with raw nut and seed butters. The healthy fats and protein in these nut and seed butters metabolize slowly. When combined with our mineral rich and low glycemic electrolyte base, the result is a clean, sustained fuel source for your longer adventures.

Voom Caffeine Kick Pocket RocketFAST BURNING

Our Fast Burning products are made with dehydrated fruits and vegetables. These simple sugar sources metabolize quickly. When combined with our mineral rich and low glycemic electrolyte base, the result is a clean, fast fuel source for your shorter adventures.

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