Maurten

ABOUT MAURTEN

No Slip. No Bounce. All Polarised. All Fun.

Stephen Lease was an avid runner equipped with all the running gear he could get his hands on, when he seemed to realise that runners weren’t wearing overpriced high-performance running glasses but just cheap pairs from discount stores. He saw the opportunity for stylish, fun, functional, affordable shades in the running community and launched Goodr.

Goodr was launched in March 2015 with a Kickstarter campaign, shipping badass sunnies from an apartment along with his high school friends and co-founders Ben Abell and Keri Blunt. For the first two years of Goodr, the trio worked full-time jobs whilst growing the brand to the success it is today.

Expanding to over 1,500 stores in 30 different countries, as well as collaborating with major brands such as Warner Bros, The Rolling Stones, and Dunkin’ Donuts, Goodr has become an overnight success. Their high quality sunnies have won several awards including:

  • Runner’s World Gear of the Year (twice!)
  • PGA Buyer’s Choice
  • Men’s Health Best Buy

And in CEO (Chief Executive Octopus) Stephen Lease’s words “We sell fun, not eyewear

Maurten keeps refuelling simple with a focus on getting you the carbohydrates you need.

Drinking carbohydrate solutions has been proven to increased performance during exercise, however most carbohydrate drinks can cause GI distress and slower gastric emptying due to high concentration of sugar.

In 2015, Maurten created a new and easier way to digest sports fuels, through encapsulating carbohydrates in hydrogels. One year later, their sports fuels had become so popular that some of the world's best marathoners were fuelling their training sessions and competitions with Maurten technology.

Their hydrogel patented technology used in all Maurten sport drinks and gels provides the perfect amount of carbohydrates without causing any GI distress. Using only natural ingredients, no artificial flavours or colours, or preservatives, Maurten removes all unnecessary ingredients that don’t aid your performance.

Maurten keeps refuelling simple with a focus on getting you the carbohydrates you need.

Drinking carbohydrate solutions has been proven to increased performance during exercise, however most carbohydrate drinks can cause GI distress and slower gastric emptying due to high concentration of sugar.

In 2015, Maurten created a new and easier way to digest sports fuels, through encapsulating carbohydrates in hydrogels. One year later, their sports fuels had become so popular that some of the world's best marathoners were fuelling their training sessions and competitions with Maurten technology.

Their hydrogel patented technology used in all Maurten sport drinks and gels provides the perfect amount of carbohydrates without causing any GI distress. Using only natural ingredients, no artificial flavours or colours, or preservatives, Maurten removes all unnecessary ingredients that don’t aid your performance.

WHAT MAKES MAURTEN DIFFERENT?

Hydrogels are a biopolymer matrix that is commonly used in the food industry as thickeners and structurants, and even used in manufacturing items like, contact lenses and water beads. Chemical hydrogels need a trigger to activate its water retaining abilities, such as changes in temperature, pH or light. Maurten uses a pH sensitive hydrogel which starts in a liquid form and responds to pH change inside your stomach changing into a hydrogel, protecting the salt and carbohydrate.

The hydrogel structure prevents the carbohydrates from breaking down in the stomach where most of its nutrients are lost and instead the hydrogel dissolves once it interacts with the intestinal fluid, releasing the carbohydrates. Used for decades in the food industry, the two dietary fibres Alginate and Pectin, are the key ingredients used in Maurten’s hydrogel technology.

Alginate is extracted from the cell walls of brown algae while Pectin is commonly found is natural foods such as apples, lemons, carrots and tomatoes. When these two are combined under the right circumstances, they will form a pH-sensitive hydrogel.

Maurten’s hydrogel technology even has patents on it to protect its unique qualities. The DRINK MIX 320 and 160 comes in a liquid form that converts into a hydrogel once it interacts with the acidity of the stomach while, the GEL 100 comes as a pre-packaged hydrogel making for easy consumption which will reduce GI distress.

Hydrogels are a biopolymer matrix that is commonly used in the food industry as thickeners and structurants, and even used in manufacturing items like, contact lenses and water beads. Chemical hydrogels need a trigger to activate its water retaining abilities, such as changes in temperature, pH or light. Maurten uses a pH sensitive hydrogel which starts in a liquid form and responds to pH change inside your stomach changing into a hydrogel, protecting the salt and carbohydrate.

The hydrogel structure prevents the carbohydrates from breaking down in the stomach where most of its nutrients are lost and instead the hydrogel dissolves once it interacts with the intestinal fluid, releasing the carbohydrates. Used for decades in the food industry, the two dietary fibres Alginate and Pectin, are the key ingredients used in Maurten’s hydrogel technology.

Alginate is extracted from the cell walls of brown algae while Pectin is commonly found is natural foods such as apples, lemons, carrots and tomatoes. When these two are combined under the right circumstances, they will form a pH-sensitive hydrogel.

Maurten’s hydrogel technology even has patents on it to protect its unique qualities. The DRINK MIX 320 and 160 comes in a liquid form that converts into a hydrogel once it interacts with the acidity of the stomach while, the GEL 100 comes as a pre-packaged hydrogel making for easy consumption which will reduce GI distress.

GET USED TO IT

Preparation is key. Even if you have access to the latest technology there are no shortcuts. Science shows that training your gut makes a huge difference. So, make sure you’re prepared – get used to a new way of fueling your body from day one.

With the use of Hydrogel Technology, Maurten maximizes the amount of carbohydrates and stripped away unnecessary ingredients that does not aid performance and risk of causing gastrointestinal problems. The Hydrogel Technology continues to change the world of sports nutrition and enabled Maurten to develop a range of clean products with high carbohydrate concentrations.

USED BY ATHLETES TO TRAIN, PROGRESS AND REPEAT.

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MAURTEN PRODUCTS

Maurten GelsGELS

GEL 100 is a hydrogel made from alginate and calcium, and containing carbohydrates to increase performance during exercise. Made with natural ingredients, no artificial flavours or colours, and no preservatives, the GEL 100 cuts out all the unnecessary ingredients and even comes in a caffeinated and non-caffeinated form. The hydrogel technology allows a smoother journey through the stomach to the intestine where the carbohydrates are absorbed by the body.

Maurten DrinksDRINKS

DRINK MIX 320 and 160 is an all-natural drink mix containing either 80g or 40g of carbohydrates, no artificial colours or flavours and no preservatives. The liquid form converts into a hydrogel when it reacts with the acidity of the stomach, protecting the carbohydrates. The hydrogel dissolves in the intestine, releasing the carbohydrates, salt and water which is then absorbed by the body.

Maurten BottlesBOTTLES

Maurten Bottles come in a clear bottle in either a 500ml or 750ml size, making it easy to see your fluid intake. They are the perfect size for the DRINK MIX and even include instructions on the side, as well as measurement marks to make the sports drink process even easier. Offered as a freebie in Maurten trial packs.

Browse the Maurten collection, and start your fuelling journey today.

MAURTEN FUEL GUIDES

Maurten’s fuel guides are an in-depth look into the benefits of fuelling while training for athletes of all abilities. Working with coaches, athletes and nutritionists, the Maurten fuel guides have the goal of enhancing the athletes' physiological systems to work at higher intensities through training. To achieve this, athletes should combine large volumes of training workouts with intensity levels at or faster than race pace. Using a prescribed carbohydrate fuelling strategy as part of their training program will help athletes optimise their training effort and reduce early performance reductions or fatigue.

Maurten have fuelling guides for both runners and cyclists:

Maurten is known to be widely used by many famous elite endurance athletes including Sir Mo Farah, Eluid Kipchoge and Kenenisa Bekele. Maurten is even used by non-endurance athletes such as the English Premier League side Tottenham Hotspur. During the INEOS 1:59 Challenge, Eluid Kipchoge used Maurten to power his record-breaking marathon run.

FAQs