GU

ABOUT GU ENERGY

No Slip. No Bounce. All Polarised. All Fun.

Stephen Lease was an avid runner equipped with all the running gear he could get his hands on, when he seemed to realise that runners weren’t wearing overpriced high-performance running glasses but just cheap pairs from discount stores. He saw the opportunity for stylish, fun, functional, affordable shades in the running community and launched Goodr.

Goodr was launched in March 2015 with a Kickstarter campaign, shipping badass sunnies from an apartment along with his high school friends and co-founders Ben Abell and Keri Blunt. For the first two years of Goodr, the trio worked full-time jobs whilst growing the brand to the success it is today.

Expanding to over 1,500 stores in 30 different countries, as well as collaborating with major brands such as Warner Bros, The Rolling Stones, and Dunkin’ Donuts, Goodr has become an overnight success. Their high quality sunnies have won several awards including:

  • Runner’s World Gear of the Year (twice!)
  • PGA Buyer’s Choice
  • Men’s Health Best Buy

And in CEO (Chief Executive Octopus) Stephen Lease’s words “We sell fun, not eyewear

GU for it with the World’s first energy gel.

Created in 1991, after Dr Vaughan noticed his daughter had to fuel her ultra-marathons on bland energy bars that caused her bloating and were difficult to digest, he invented the World’s FIRST Energy Gel. Striving to create even more tasty, portable performance fuel, GU Labs opened their doors in 1994 in Berkeley, California.

GU Energy are now widely known for their wide range of energy products including their original Energy Gel, Chews and Waffles, Hydration Tabs, Supplements, and Drink Mixes for both Energy and Recovery. GU are proud to offer the largest range of flavours on the market in their 100-calorie vegan Energy Gels, with flavours such as Tastefully Nude, Campfire S’mores, Blueberry Pomegranate and Espresso Love, GU ensures you won’t get flavour fatigue.

GU for it with the World’s first energy gel.

Created in 1991, after Dr Vaughan noticed his daughter had to fuel her ultra-marathons on bland energy bars that caused her bloating and were difficult to digest, he invented the World’s FIRST Energy Gel. Striving to create even more tasty, portable performance fuel, GU Labs opened their doors in 1994 in Berkeley, California.

GU Energy are now widely known for their wide range of energy products including their original Energy Gel, Chews and Waffles, Hydration Tabs, Supplements, and Drink Mixes for both Energy and Recovery. GU are proud to offer the largest range of flavours on the market in their 100-calorie vegan Energy Gels, with flavours such as Tastefully Nude, Campfire S’mores, Blueberry Pomegranate and Espresso Love, GU ensures you won’t get flavour fatigue.

WHAT MAKES GU DIFFERENT?

Being the original creators of the Energy Gel, GU knows what they’re talking about.

Their Energy Gels contain both simple and complex carbohydrates to provide energy, allow faster absorption and reduce stomach distress. The primary electrolyte lost in sweat, Sodium, is used to increase hydration and retain water intake, while Branch Chain Amino Acids (BCAAs) are used to reduce fatigue and muscle damage. Their Gels are all vegan and gluten free, with multiple caffeinated and non-caffeinated flavours to choose from.

Metallised plastic wrappers are used to keep energy gels fresh, however these packets tend to be littered around race-tracks and the environment. These little pieces of plastic are an eyesore to the landscape, a huge detriment to the environment, and can even get you disqualified from races if you’re caught littering them, and for good reason...

Just one of these wrappers takes 80 years to decompose!

GU are working to change this through their partnership with TerraCycle, who will recycle any empty GU packets you give them for free. Unfortunately, GU’s recycling program isn’t available in the United Kingdom or EU yet.

However, GU are reducing package waste themselves through their bulk sized 15 serving size Pouches of Energy Gels, which can be used alongside a reusable flask to be divided up into single portions.

Being the original creators of the Energy Gel, GU knows what they’re talking about.

Their Energy Gels contain both simple and complex carbohydrates to provide energy, allow faster absorption and reduce stomach distress. The primary electrolyte lost in sweat, Sodium, is used to increase hydration and retain water intake, while Branch Chain Amino Acids (BCAAs) are used to reduce fatigue and muscle damage. Their Gels are all vegan and gluten free, with multiple caffeinated and non-caffeinated flavours to choose from.

Metallised plastic wrappers are used to keep energy gels fresh, however these packets tend to be littered around race-tracks and the environment. These little pieces of plastic are an eyesore to the landscape, a huge detriment to the environment, and can even get you disqualified from races if you’re caught littering them, and for good reason...

Just one of these wrappers takes 80 years to decompose!

GU are working to change this through their partnership with TerraCycle, who will recycle any empty GU packets you give them for free. Unfortunately, GU’s recycling program isn’t available in the United Kingdom or EU yet.

However, GU are reducing package waste themselves through their bulk sized 15 serving size Pouches of Energy Gels, which can be used alongside a reusable flask to be divided up into single portions.

GU PRODUCTS

Maurten GelsGELS

GU Energy Gels and Roctane Energy Gels come in 100 calorie sachets to provide any athlete with amino acids, sodium and carbohydrates to keep them fuelled for whatever activity they have planned. Offering the widest range of flavours on the market, with caffeinated and non-caffeinated options, GU’s Energy Gels are catered to every kind of taste. The GU Roctane Gels provide even more sodium and more amino acids than the classic GU Energy Gels. All GU Energy Gels are gluten-free and made with all vegan ingredients. 

GU ChewsCHEWS

Each GU Energy Chews packet contains two 80-calorie servings of 4 small Energy Chews that are filled with carbohydrates, branched chain amino acids (BCAAs), sodium, potassium and Vitamins C and E, to boost hydration, aid in tissue repair and increase glycogen levels. Their portable chewable form makes this an ideal energy source for athletes who want something a bit more familiar to digest and easier on the stomach. Available in 5 different flavours including Blueberry Pomegranate, Watermelon, Strawberry, Orange, and Salted Lime.

GU WafflesWAFFLES

The GU Energy Stroopwafels are a Dutch-style syrup filled wafer perfect for restoring energy levels pre-workout. Their syrupy contents contain the same great ingredients as their Energy Gels, along with eggs which hold its solid form, as well as providing protein. Made with a mix of caffeinated, non-caffeinated and gluten free versions, there’s a Stroopwafel for everyone.

GU TabsHYDRATION

Electrolytes are lost through sweat excreted during exercise, which can lead to dehydration, causing headaches, cramping, increased heart rate and even fainting. GU Hydration Drink Tabs boost your water intake with electrolyte supplements to help increase and retain fluid balance. The Hydration Drink Tabs come in tubes of 8 or 12 tabs, in different 4 flavours- Strawberry Lemonade, Orange, Tri-Berry and Lemon and Lime. Each tab contains 10 calories along with 320mg of sodium and 55mg of potassium that can be dissolved in one 500ml bottle of water, making it the perfect hydration booster for pre, during and post exercise.

GU RecoveryRECOVERY

The GU Roctane Protein Recovery Drink Mix contains 20g of whey-protein, 30g of carbohydrates, and 230mg of sodium to repair muscles and aid in recovery post-exercise. Their gluten-free drink mix comes in two tasty flavours, Vanilla Bean and Chocolate Smoothie.

GU SupplementsSUPPLEMENTS

GU’s Roctane BCAA capsules (branched chain amino acids) can delay mental fatigue and aid in muscle repair. The GU Roctane Electrolytes capsules help maintain fluid balance and reduce the effects of dehydration such as headaches and cramping. The GU Roctane Magnesium Plus capsules contain magnesium which helps with recovery and boosts immunity along with Vitamin D and K which help promote bone, muscle and heart health, while Zinc is beneficial in wound healing and boosting the immune system. All supplements are vegan and gluten-free and come in a 60-capsule bottle.

Browse the GU collection, and start your tasty performance improvement journey today.

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