Protein Rebel

ABOUT ACTIVE ROOT

No Slip. No Bounce. All Polarised. All Fun.

Stephen Lease was an avid runner equipped with all the running gear he could get his hands on, when he seemed to realise that runners weren’t wearing overpriced high-performance running glasses but just cheap pairs from discount stores. He saw the opportunity for stylish, fun, functional, affordable shades in the running community and launched Goodr.

Goodr was launched in March 2015 with a Kickstarter campaign, shipping badass sunnies from an apartment along with his high school friends and co-founders Ben Abell and Keri Blunt. For the first two years of Goodr, the trio worked full-time jobs whilst growing the brand to the success it is today.

Expanding to over 1,500 stores in 30 different countries, as well as collaborating with major brands such as Warner Bros, The Rolling Stones, and Dunkin’ Donuts, Goodr has become an overnight success. Their high quality sunnies have won several awards including:

  • Runner’s World Gear of the Year (twice!)
  • PGA Buyer’s Choice
  • Men’s Health Best Buy

And in CEO (Chief Executive Octopus) Stephen Lease’s words “We sell fun, not eyewear

Keen marathon runner and triathlete, Will Townsend was fed up of the artificial sports drinks on the market that constantly left him with stomach distress after every race. He remembered as child, his mother feeding him ginger beer whenever he had any stomach ailments, and so decided to look into what caused this. He found that Ginger has been used since Ancient Chinese times as a cure for nausea and sea sickness, and has been scientifically proven to reduce bloating and gastric discomfort. With studies showing that 30-50% of endurance athletes suffering from gastrointestinal (GI) discomfort, Will knew he wasn’t alone in his pain and decided to make a new sports drink using the power of Ginger.

Active Root started in 2015 by Edinburgh sports enthusiasts Will Townsend, Huw Stradling and George Ashley. Made with all natural vegan ingredients with no artificial sweeteners or flavours, and their signature Natural Root Ginger which soothes the stomach and prevents gastric discomfort before, during and after exercise. All Active Root drinks contain 204mg of ginger root extract per serving, the equivalent of 4g of raw ginger, while their Gel Mix contains 102mg (2g raw equivalent) per serving. 

Balance, Fuel and Hydrate yourself with the power of Natural Root Ginger sports nutrition.

Keen marathon runner and triathlete, Will Townsend was fed up of the artificial sports drinks on the market that constantly left him with stomach distress after every race. He remembered as child, his mother feeding him ginger beer whenever he had any stomach ailments, and so decided to look into what caused this. He found that Ginger has been used since Ancient Chinese times as a cure for nausea and sea sickness, and has been scientifically proven to reduce bloating and gastric discomfort. With studies showing that 30-50% of endurance athletes suffering from gastrointestinal (GI) discomfort, Will knew he wasn’t alone in his pain and decided to make a new sports drink using the power of Ginger.

Active Root started in 2015 by Edinburgh sports enthusiasts Will Townsend, Huw Stradling and George Ashley. Made with all natural vegan ingredients with no artificial sweeteners or flavours, and their signature Natural Root Ginger which soothes the stomach and prevents gastric discomfort before, during and after exercise. All Active Root drinks contain 204mg of ginger root extract per serving, the equivalent of 4g of raw ginger, while their Gel Mix contains 102mg (2g raw equivalent) per serving. 

WHAT MAKES ACTIVE ROOT DIFFERENT?

Active Root is the first sports drink to contain natural root ginger which is scientifically proven to help reduce nausea and stomach issues experienced before, during and after exercise. Their formula is also free of artificial sweeteners such as aspartame. This natural energy source is fresh on the palate and has none of the nasty aftertastes often experienced with sweetened sports drinks. 

BALANCE

Active Root products contain 204mg of ginger per serving, the equivalent of 4g of raw ginger, over the proven optimal amount to keep stomachs settled, bloating down and nausea away. The US National Institute of Health research actually recommends 1.1g to 1.5g of ginger daily to actively prevent nausea. Natural root ginger contains high levels of Gingerol which has been scientifically proven to soothe the stomach by relaxing the muscle in the gut and releasing the stomach’s contents into the small intestine, leading to less bloating and stomach discomfort.  

FUEL

It is recommended when exercising at a moderate intensity, to consume around 60g of carbohydrates per hour to replenish energy levels. One serving of Active Root contains 32.7g of Natural Unbleached Sugar Cane, a chemical-free carbohydrate that has a lowered glycaemic index similar to that of dates and bananas. Their naturally occurring sucrose is a disaccharide that is 50% fructose and 50% glucose, which have different absorption methods to create a steadier fuel delivery without the peaks and troughs. Active Root’s Natural Unbleached Sugar Cane goes through fewer factory treatment processes than more refined sugar compounds found in mainstream sports drinks. 

HYDRATE

Active Root use naturally occurring, unrefined Sea Salt as their electrolyte replacement, due to its retention of other essential natural minerals from the sea, including magnesium, potassium and sodium. Compared to water it is far more efficient at re-hydrating the body and keeping electrolytes in balance, which allows for a faster absorption of fluids from the gut. All Active Root Sports Drinks and ElectroLite drinks have 400mg of seal salt per serving, in line with industry standard for rehydration products. 

ACTIVE ROOT PRODUCTS

Active Root ElectroLiteELECTROLYTE

Active Root ElectroLite is a natural root ginger electrolyte drink mix containing 400mg of Unrefined Sea Salt and 200mg of Natural Root Ginger. Their unrefined sea salt contains all the essential electrolytes including magnesium, chloride and potassium to increase fluid retention. Active Root use all-natural and minimal ingredients with no nasty chemicals, flavours or preservatives, giving you the best taste that won't leave you with an upset stomach. Available in single 10g serving sachets or 400g tubs in their Original Ginger flavour.  

Active Root EnergyENERGY

Active Root Sports Drink uses their signature balance, fuel and hydrate formula to provide the ideal fuelling solution for any athlete. Their unbleached sugar cane provides 32.5g of carbohydrates per serving and has a slower burn than other carbs such as maltodextrin, preventing the sugar highs and crashes. Available in three flavours; Original Ginger, Green Tea & Ginger and Peppermint & Ginger in both single 35g serving sachets and 1.4kg tubs. One serving or 35g is best mixed with 500-700ml of water to replenish glycogen levels and re-hydrate. 

Active Root Gel MixGEL

Active Root GelMix Tub puts the end to sticky single-use gels with their reusable gel mix. With 24g of carbohydrates per 25g serving, along with 204mg of ginger to fuel your adventure while keeping your stomach settled. Just mix one scoop of GelMix with half a scoop of water in a reusable soft flask to make the perfect gel. You can even make up to three gel servings in one soft flask, just add a 75g serving and fill the rest with water. Available in 300g or 900g tubs, in two flavours; Original Ginger and Cacao, Peppermint and Ginger.  

Browse the Active Root collection, and start your natural root ginger journey today.

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