GU Energy

GU Energy logo

Why? Through training, we grow stronger, get faster, and learn how to endure more. By eating the right nutrients, in the right amounts, at the right time, we build our muscles, mend our bodies,and optimise our performance.

We are in pursuit of our ultimate potential. With smart training, and the perfect mix of nutrients delivered at the right time, we can unleash our innate and boundless athletic capacity. Our desire to achieve just a little bit more drives us to answer what to eat, how much to each, when to eat.

We know there’s no terminus, no destination, but we also know every small breakthrough brings as a step closer to realising our true potential.

GU for it. This playful phrase is part of GU's identity and embraced by the community of athletes they serve. It represents the competitive yet spirited soul of GU, a place where the team push themselves and each other in their work and play, all while knowing that the joy is in the pursuit, not the finish line. It puts to words the understanding that we learn more by going for it, trying, and failing than we do from not trying at all. If we GU for it, like the GU founder did over 20 years ago, we might just have that breakthrough… the one that brings us closer to our true capacity.

Introducing the GU Dutch-style syrup waffle.

It acts like an Energy Gel, but tastes like breakfast. It’s the answer to what to eat in the morning before training.